creative director. experience and narrative architect. 

My work lives between the deck and the door. I take brand ambition, product stories, audience behavior, cultural references, and production realities, then shape them into experiences people can move through, photograph, share, and remember.

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For over a decade, I’ve written and directed narrative-led creative for 30+ brands, artists, and cultural platforms, including Nike, Jordan Brand, Foot Locker, the NBA, Disney+, Live Nation, Insomniac, Steve Aoki, deadmau5, Kraftwerk, and Above & Beyond, across campaigns, film, social, digital, print, and live experience in 20+ markets.